In the photos, 31year-old Beyonce rocks a blond hair for pepsi campaign deal worth $50 million. This new promo image follows a series of photos that dropped since last year’s release of her official Pepsi can.
The unconventional multi-year deal is said to include standard advertising like commercials and print ads as well as a “fund to support the singer’s chosen creative projects.” These projects, according to the Times’ sources, are as of yet undefined but could include events, photo shoots or “almost anything else” that Beyoncé, the actress, songstress and entrepreneur who last year pulled in $40 million, deems a creative partnership opportunity.
“Pepsi embraces creativity and understands that artists evolve,” Beyoncé told The Times in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
No comments:
Post a Comment
Share the link! Thank You