Wednesday, February 20, 2013

MAC + Rihanna = Riri Woo Lipstick

RiRi woo to compete with mac Ruby woo?

 Rihanna is releasing her own line of mac cosmetics
There would be four collections, to be known as RiRi [Hearts] MAC, will break throughout 2013, and current plans call for 31 stockkeeping units. In another first, MAC is calling Rihanna, who turns 25 years old today, a “creative partner” rather than a collaborator. Her name will appear on the packaging, and her signature will be embossed on the RiRi Woo lipstick case and on the bullets of the summer lipsticks, as well as several of the fall and holiday pieces. Rihanna said she loved working on the collections — and even got her girlfriends involved. She said MAC gave her free rein with regard to packaging and colors, makeup textures and finishes, which she concocted with Balbier and James Gager, senior vice president and creative director of MAC. 
Creating RiRi Woo was a particular challenge, Rihanna said: “Working with MAC, it’s difficult to get a red lipstick that beats Ruby Woo, because it works on every skin tone. I had so many different samples to choose from and so many different colors underneath — blue, yellow, orange and pink bases. I tried it on all my friends to make sure it worked on all of our skin tones.”

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